Wednesday, December 27, 2017

Business Can Be Fun. In Fact, It's Better That Way



If corporate employees or business owners and managers think that work-related public speaking needs to be dry, technical and lacking in humor, they are sadly mistaken. Have you ever seen an otherwise successful executive in, say, banking or high tech, deliver a presentation on a topic on which he or she is incredibly knowledgeable, but the message was lost on all but the most insider wonks because the content and delivery were awkward, repetitive and just... boring boring BORING? I have, and it's a real shame. First of all, it's audience abuse plain and simple. Second of all it's a wasted opportunity for that speaker to win goodwill and free positive networking within their industry and even outside of it.


In the corporate and small business worlds, there are so many instances when a higher up is required to speak to a group of people. Adding entertainment value and powerful humor to a speech turns it from a necessity into an opportunity. Whether the speaking situation is for education, training, inspiration, recognition or celebration, the hiring of a professional humor speech writer will catapult a speech from the depths of tedium to the heights of entertainment and edification. A corporate or business professional may have to deliver a quarterly sales meeting address. It may be a recognition speech for your top performing employees or a semi-formal promotion ceremony where a bunch of workers are moving up in title. They may be speaking to thousands of peers outside of your company but in your industry at a convention, or addressing hundreds or people in your own company at an annual event. Whatever the situation, a speech that is crafted and calibrated to flow and be captivating, with powerful TV-quality punchlines, when appropriate, will make the speaker successful beyond their expectations, not only with regard to the occasion, but also in their career generally. 


A corporate executive or business professional would be very wise to hire a professional humor speech writer, someone with a foundation as a comedy writer or a joke writer, to custom create the perfect entertaining speech while retaining all of the important technical information and serious points. There's nothing funny about under-delivering on a major- or minor- public speaking moment, and there is serious benefit to using strategic humor to smash every speaking engagement out of the park.        

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