A keynote speech
is a powerful thing. It's a reproducible, universally applicable
presentation that inspires, educates, coaches and, perhaps most
important, entertains. There are so many group environments
and milieus which need great keynote speeches, whether they be
corporate, small business affiliated, tied into special interest
groups, governmental or what have you. Whether you are already
pursuing a keynote speech endeavor, have a successful
keynote-delivering business or are just thinking of entering the
keynote arena now, there is almost undoubtedly room to up your
keynote game and make your keynote speech the most powerful,
unforgettable and outstanding live (or filmed) experience it can be.
The not so secret
weapon in a fantastic, Grade A keynote speech, regardless of the
environment or audience? Humor! Sharp, original, contextually
appropriate humor. Whatever your keynote speech is about- be it
computer software, banking, outdoor adventuring or international
infrastructure development- a tightly written speech with crisp
pacing, plenty of personality and tantalizingly interesting sidebars
and real-world examples, and JOKES. A whole bunch of laugh-out-loud
punchlines. It's been proven in studies, as well as obvious anecdotal
experience, that a strong sense of humor mixed into a speech, be it
inspirational, educational, or for training purposes, makes the
audience members want to hear what's coming next, personally like the
speech giver, and remember the contents of the speech. For a keynote
speech specialist this is pure gold.
It takes
absolutely nothing away from a great keynote speech deliverer to get
some help with their keynote from a seasoned professional comedyspeech writer. A corporate comedy specialist with a background in
comedy in an entertainment context is a good bet to add the kinds of
sharp, effective funny lines that will turn a pretty good keynote
into a sparkling diamond that will get the highest reviews, the best
word of mouth an the most re-bookings.
In this era of
edutainment- yup, that's actually a popular term!- make sure you have
the entertainment mixed in with your education. And that means making
them laugh in order to be taken seriously.
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